SEO Services
Stoke-on-Trent · £99/m
A beautiful website is no good if nobody can find it. I'm Stu, a local SEO company of one based in Stoke-on-Trent. My monthly SEO service climbs you up Google, gets you in front of nearby customers and turns searches into real enquiries. Just £99 a month, no contract, cancel any time. Trusted by small businesses across Stoke-on-Trent and Staffordshire.
What is SEO?
In plain English, with no jargon. If you've ever picked the top result on Google, you've already seen SEO at work.
SEO stands for Search Engine Optimisation. It's the ongoing work of making your website easier for Google to understand and more likely to appear near the top of the results when someone searches for what you do. When a customer types plumber Stoke-on-Trent or wedding photographer near me, SEO is what decides whether they find you, or your competitor.
Here's the bit most people miss: a website on its own doesn't rank. Building a site and hoping for traffic is like printing beautiful leaflets and leaving them in a drawer. SEO is the work that gets those leaflets into the right hands. It's a mix of the right words on your pages, a technically healthy site, a strong local presence and steady, consistent effort over time.
of all online experiences begin with a search engine.
of people never scroll past the first page of Google.
of local searches result in a purchase within 24 hours.
Why most websites stay on page 10 forever.
If your site isn't being actively worked on, this is almost certainly why nobody's finding it.
Most small business websites are built once, launched, and then quietly left alone. The problem is that Google's results are a competition that never stops. While your site sits still, your competitors are publishing content, earning reviews, tidying their technical setup and sending Google fresh signals every week. Standing still means slipping backwards.
So the site that looked great on launch day drifts down to page 5, then page 10, where realistically nobody ever looks. It's not that the website is bad, it's that nothing is telling Google it deserves to rank. That's exactly the gap SEO fills.
No target keywords
The pages aren't written around the phrases customers actually search for, so Google never connects you to them.
Slow, clunky technical setup
Slow loading, poor mobile experience or messy code make Google reluctant to rank a site, no matter how it looks.
Weak local signals
No optimised Google Business Profile, few reviews and inconsistent details mean you're invisible in local results.
Nothing ever changes
A static, never-updated site tells Google the business is dormant. Fresh activity is what keeps you climbing.
Page 2 of Google gets less than 1% of clicks
If you're not on page one, you're effectively invisible. SEO is the work that moves you out of the graveyard and onto the page where customers actually look.
Local SEO & technical SEO.
Great rankings come from getting both right. Here's what each one actually involves.
Local SEO
This is how you win customers in your area, the people most likely to actually buy from you. It's about dominating the searches that include your town, your service and the words near me.
- An optimised Google Business Profile
- Local keywords like service + your town
- Consistent name, address & phone everywhere
- Genuine reviews and local listings
- A shot at the Google Map Pack
Technical SEO
This is the under-the-bonnet health of your website, the foundations Google needs before it will rank you. Get this wrong and even brilliant content struggles to break through.
- Fast loading speeds on every device
- Mobile-friendly, responsive design
- Secure HTTPS and clean, crawlable code
- Clear site structure & sitemaps
- Schema markup so Google understands you
On top of these sit on-page SEO (the words, headings and structure of each page) and content (genuinely useful pages that answer what customers are asking). My monthly service joins all of these together so they pull in the same direction, month after month.
A local SEO company, not a national agency.
Search for an SEO company in Stoke-on-Trent and most of the results aren't actually in Stoke-on-Trent. Here's why that matters.
Plenty of the SEO agencies bidding for Staffordshire work are based in London, Manchester or overseas. They'll happily take your money, but they've never driven through Hanley on a Saturday, don't know that Longton and Longsdon are different places, and can't tell you which local directories actually send enquiries. Local knowledge isn't a nice-to-have in local SEO, it's most of the job.
A national SEO agency
Bigger name, bigger invoice, and you're one small account among hundreds.
- £500 to £1,500 a month is typical
- Six or twelve month tie-in contracts
- An account manager, not the person doing the work
- Templated reports full of metrics that don't mean enquiries
- No real feel for the local market you're competing in
A local SEO company
Based in Stoke-on-Trent, working with businesses across Staffordshire. You get me, every time.
- £99 a month, no contract, cancel any time
- You deal directly with the person doing the work
- I know the towns, the competitors and the local directories
- Plain English updates about enquiries, not vanity metrics
- A phone call away, and happy to meet in person
I cover Stoke-on-Trent and the surrounding Staffordshire towns, including Newcastle-under-Lyme, Kidsgrove, Biddulph, Leek, Stone and Stafford. I also build websites for businesses across Staffordshire on the same monthly basis. If your customers are local, your SEO should be too.
Real businesses in Stoke-on-Trent.
Websites I've built and look after for local trades and businesses, in their words rather than mine.
"We have been with Stuart for quite a few years now and we can honestly say it's the best choice I have ever made. He is very knowledgeable about his work and what needs doing and he does exactly what he says he's going to do and much more. I would highly recommend them."
Ted, Maughan Construction, Stoke-on-Trent
"If you're looking for any website designs, help with existing websites then Stuart is definitely your man. Amazing, helpful, polite and always there if you need help or have any issues. I would highly recommend him to everyone."
Michael, Potteries Fascias, Stoke-on-Trent
Potteries Fascias
A roofline and roofing contractor in Stoke-on-Trent, rebuilt as a fast site with a blog so there's always something fresh for Google to pick up. Read the project
Maughan Construction
A Stoke-on-Trent driveway installer competing in one of the most crowded local trades. Read the project
Why getting found is essential, not optional.
However good your business is, you can't win the customers who never find you. SEO is how they do.
Your customers start on Google. When someone needs a tradesperson, a salon, an accountant or a takeaway, their first move is to search, and they pick from what they see first. If you're not there, you're not even in the running.
It's the cheapest customers you'll ever get. Unlike ads, where the traffic stops the moment you stop paying, SEO builds lasting visibility that keeps working for you.
It compounds over time. Every month of steady work stacks on the last, so your rankings, traffic and enquiries grow rather than reset.
Your competitors are already doing it. The businesses above you in the results aren't lucky, they're being worked on. SEO levels that playing field.
Why a £99 monthly SEO package is remarkably cheap.
The same hands-on local SEO work, at a fraction of what an agency would charge you. Pay monthly SEO, no contract, cancel any time.
Often with a 6 or 12 month tie-in contract, layers of account managers, slow reporting and a junior actually doing the work. You're paying for their office and overheads as much as your results.
The same genuine, hands-on SEO work, done directly by me. Low overheads, no middlemen and no contract, just honest local SEO at a price a small business can actually afford.
Because I work lean, focus on local businesses and don't carry the cost of a big agency, I can pour that saving straight into your rankings instead. You get the work that matters, none of the bloat, and you're never locked into a contract.
SEO for small business in Stoke-on-Trent, handled.
One simple monthly SEO package that quietly works to climb you up Google and bring in enquiries. Everything listed here is included for £99 a month. No contract, cancel any time, though I recommend giving it at least six months to really shine.
- Keyword research & on-page optimisation
- Local SEO & Google Business Profile work
- Technical fixes, speed & mobile health
- Ongoing content & page improvements
- Plain-English monthly progress updates
- No contract, cancel whenever you like
SEO questions.
The things small businesses ask most before starting SEO. Still unsure? Just drop me a message.
SEO stands for Search Engine Optimisation. It is the ongoing work of making your website easier for Google to understand and more likely to rank near the top when someone searches for what you offer. It covers the words on your pages, the technical health of your site, your Google Business Profile and the trust signals that tell Google you are a credible local business.
SEO is a slow burn, not an overnight switch. Most businesses start seeing movement within the first two to three months, with meaningful results building from around month four onwards. That is why I recommend giving it a minimum of six months, it takes time to earn Google’s trust and climb past competitors who have been at it for years. There is no contract though, so you can cancel any time.
Almost always because nothing is actively being done to rank it. A website on its own is just a brochure, Google has no reason to push it up the results without the right keywords, a healthy technical setup, local signals and fresh activity. Most small business sites are built once and then left, so they quietly sit on page 10 while competitors who invest in SEO take the traffic.
Local SEO is about getting found by nearby customers, your Google Business Profile, local keywords, reviews and consistent business details across the web. Technical SEO is the under-the-bonnet health of your site, things like speed, mobile-friendliness, secure HTTPS, clean code and a structure Google can crawl easily. You need both working together to rank well.
Yes. Local SEO agencies often charge £500 to £1,500 a month for the same kind of work, with long tie-in contracts on top. Because I keep my overheads low and focus on local businesses in Stoke-on-Trent and Staffordshire, I can offer genuine, hands-on SEO for £99 a month. It is one of the most affordable ways to grow your visibility.
No. SEO is a rolling monthly service with no contract, so you can cancel any time. I recommend committing to at least six months because that is realistically how long it takes to see strong results, but you are never locked in. The work and the progress stay transparent so you can always see what you are paying for.
Not necessarily. I can work with your existing site as long as it is reasonably modern and able to be edited. If your current site is very old, slow or built on a platform that holds SEO back, I will tell you honestly, and a fresh, fast website is often the best foundation. Either way, we start from where you are.
Most SEO companies covering Stoke-on-Trent charge between £500 and £1,500 a month, usually with a six or twelve month contract attached. My monthly SEO service is £99 a month with no contract. The difference is overheads, not effort. I am a one-person local business rather than an agency with a sales team, so more of what you pay goes into the actual work.
Yes. DesignedByStu is based in Stoke-on-Trent and run by me, Stu. Many of the SEO agencies that appear for Stoke-on-Trent searches are based elsewhere and cover the area remotely. When you work with me you deal directly with the person doing the work, and I am happy to meet in person rather than only over email.
Both. Stoke-on-Trent is home, but I work with small businesses right across Staffordshire and the surrounding area, including Newcastle-under-Lyme, Kidsgrove, Biddulph, Leek, Stone, Stafford and Congleton. Local SEO works the same way in each of them, the difference is which towns and search terms we target for your business.
In practice there is no formal difference, the words are used interchangeably. What actually matters is who does the work. A larger agency typically gives you an account manager who passes your job to a junior or an outsourced team. A small local SEO company like mine means the person you speak to is the person optimising your site. Ask any provider that question before you sign anything.
Yes, that is the whole model. Rather than a one-off project fee or a big retainer, my SEO is a monthly SEO package at £99 a month covering keyword research, on-page work, local SEO, your Google Business Profile, technical fixes and ongoing content. It is a pay monthly SEO service with no contract, so you can cancel any time. The same monthly package is available across Stoke-on-Trent and the wider Staffordshire area.
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